Rather, it launches challenges with randomly selected models, and everyone has to compete in that particular challenge using the same model. “We use it for empowering messages,” Ethington said.Ĭovet Fashion isn’t yet letting users choose bodies or models with each style challenge. That was a huge undertaking.”Īs part of this initiative to build confidence and appreciation for all forms of beauty, Covet Fashion spoke with their community of users about the power of compliments and helping them overcome their insecurities.Ĭovet Fashion blends elevated aesthetics, real-world fashion, and a strong emphasis on community feedback that keeps millions of users coming back. And we had to take all of the garments and morph them so they fit all the different bodies. “Covet Fashion has added 50,000 garments over three-plus years.
“The tech that had to go into to enable this is quite intense,” Ethington said. You see beauty in yourself and in the app, and associate it with other models, and those that don’t look like you.”īeginning today, 50 new models will be featured in Style Challenges where the community of nearly 3 million women will style them for holiday parties, red carpet events, and more.Ĭovet Fashion had to enlist the help of their users, partners and the broader fashion community to inspire every woman to feel confident in their own unique way and embrace the beauty of those around them. It’s important not to follow a lot of the same stereotypes as to what is beauty. It comes in all sizes and colors and shapes. “We can’t single out one standard for beauty. “As we have gone through this amazing process of having a game lasting for so long, we realized how much of an impact we have on women’s lives,” Ethington said.
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